Jack Hadley had been following the coworking movement for several years. Fascinated by its characteristics and the opportunity it affords like-minded solopreneurs to collaborate, Jack set out to open a space near his home in Orem, Utah.
The Challenge:
The good news was that the newly opened space was AWESOME. The bad news was that Jack had spent all of his money making it awesome… With little left over to promote the space once the doors opened in November 2008.
Again, social media marketing to the rescue.
The Solution:
Jack was already an avid Twitter user, and had established a fairly decent following in Utah—and particulary in Utah County. What could Cowork Utah offer of value to this following? Rather than simply broadcasting how cool the workspace was, what content of value could be offered to draw interest to the space?
How about a Tweetup? Yes!
The Tactics:
If you aren’t yet familiar with Tweetups, they’re face-to-face Twitter user social events where people can interact in person with people they typically only interact with on the web. BUT A TWEETUP ALONE WOULDN’T OFFER ENOUGH VALUE. So, we asked five top Twitter users in the state to participate in a learning panel to help educate other Twitter users on how to use Twitter to build their businesses.
A date was set for the Tweetup and the response was fantastic! About 100 people showed up to learn more about using Twitter. We shot video and posted it on Cowork Utah’s blogsite:
Visits to the blogsite immediately spiked, as did the buzz around the coworking concept. Within two weeks Cowork Utah was featured on NBC affiliate KSL-TV Channel 5’s 10 o’clock news, and a story appeared in Salt Lake Tribune.
KSL-TV Channel 5’s 10 o’clock News Story:
The tremendous publicity lead to sparked inquiries about the concept and the workspace, which lead to the tenants we needed.
Visit the Cowork Utah blogsite by clicking >HERE
