InnovativeGarage.com sells car parts to private and professional racers.
The Challenge:
Innovative Garage’s challenge became very apparent during the owners’ earliest research. Their market was a VERY crowded space—full of traditional online business models that sold a variety of car parts “at rock bottom prices”. How could InnovativeGarage.com possibly stand out from all the clutter?
The Solution:
InnovativeGarage.com needed to begin building a community. Social media was a great place to start for two reasons. First, their budget was very limited. Second, their target audience consisted completely of existing groups, clubs, teams, and gangs. The viral potential within these already well-developed communities is enormous.
The Tactics:
While traditional ecommerce websites ONLY sell products, Innovative Garage has taken a conversational approach and interlaced it with products. This gives them the power to sell AND to socialize with customers in blog conversations that revolve around racing and the features of various products. Although the blogsite just launched, they’re already developing deeper additional content that’s designed to suggest solutions to racing problems and to feature more in-depth product reviews.
Visit the blogsite by clicking >HERE