Graduating from college during a down economy necessitates differentiating oneself from the competition.
The Challenge:
Graduating from college during a down economy necessitates differentiating oneself from the competition. Traditional portfolios, and the traditional portfolio sites that feature them, are a dime a dozen. How does a new art director looking for work demonstrate original forward thinking when it comes to using social media marketing—and, an understanding of web 2.0 technology and its value?
The Solution:
Sure, every college student uses facebook. But very few graduating college students (even in advertising and communications) really have a grasp on social media marketing strategies. By utilizing these leading-edge strategies, Blake could set himself apart—not only as a great designer and adman, but also as a valuable strategic thinker.
The Tactics:
A dynamic blogsite was the first step. Building a cool portfolio on a blog framework (and not making it look like a typical, goofy blog) shows innovative thinking. It also gives Blake the opportunity to control his blogsite without having to enlist a programmer’s help. Plus, the blog’s two-way communication allows other people (including potential employers and freelance clients) to comment on Blake’s work.
Blake is also tapping social networks like facebook and LinkedIN, and microblogging (Twitter) in new ways that are designed to drive traffic to his blogsite.
Visit Blake’s blogsite >HERE